EDMONTON (Jan 14, 2020) – Super Channel is pleased to announce the promotion of Kimberley Ball to Executive Director, Communications and Regional Outreach. The appointment was effective as of Dec 12, 2019. Kim will continue to be based at the company’s Toronto office, reporting to Don McDonald, President and CEO, and will be a member of the company’s executive team.
“As Super Channel continues to evolve and change in the new digital media world, we also needed to enhance and focus on a sound internal and external communication strategy as it pertains to our vision, mission, and corporate values,” said McDonald. “Kim’s skills and experience made her the obvious choice to lead this new strategic initiative for Super Channel. I am delighted to add Kim to our new executive team and look forward to the added value and perspective she will bring.”
In her newly expanded role, Kim will be responsible for the development of Super Channel’s communications strategy and manage all communications activities relative to the strategic direction and positioning of the organization and its leadership. She will continue to oversee and manage the company’s industry outreach program and budget, with a focus on expanding Super Channel’s regional outreach initiatives. In addition, Kim will maintain her current responsibilities for all media relations and publicity related to Super Channel programming across its suite of four channels.
Kim initially joined Super Channel in June, 2012 as Publicity Manager and was promoted to Director, Media Relations and Sponsorship in December of 2016. Prior to joining Super Channel, Kim served as Director, Marketing, Publicity & Promotion at Fox Incendo Television Distribution for over a decade where she was responsible for overseeing all post-sale marketing, publicity and promotional activity for 20th Century Fox’s slate of television properties licensed to broadcasters across Canada.